Takara Mountain Shinnosuke Usunigori

The new TAKARAYAMA series.
With the brand concept of "The individuality of rice opens up the world," we bring you the pure, unadulterated power of rice grown in the bountiful lands of Niigata.
This masterpiece achieves a beautiful balance of sweetness and acidity.
It's a superb product crafted with a refreshing acidity from polyacidic yeast and a subtle sweetness.

This product is for limited distribution.
The logo motif is the knot of a rice bag string.
Knotting → forming connections, forging bonds, good luck associations, a wish for this sake to connect people.
The omusubi logo placed next to the rice variety name is a double meaning created by the association:
Knotting → Table rice → Omusubi (rice ball)