This sake is made from luxuriously polished Echitanrei sake rice from Niigata Prefecture. It has a refreshing pear-like aroma, a mild umami flavor, and an outstanding crispness that melts like light snow. One sip and you'll be sure to sigh with delight, saying, "Ah, this is delicious."

Made with 100% of the legendary strawberry "Echigohime"

Echigohime is a rare strawberry that is never sold outside of Niigata Prefecture due to its soft flesh, which makes it difficult to transport. This product is made with a generous amount of Echigohime strawberries. We use crushed pulp instead of concentrated juice.

How to enjoy this drink

You can drink it on the rocks, with soda, or straight. You can also pour it over shaved ice or ice cream. Please make sure it is well chilled before drinking.

Made with 100% Murakami tea, the northernmost tea

Tea leaves from Murakami City, Niigata Prefecture, grow vigorously in the harsh winters of Echigo, where snow piles up and the environment is known as the "white tea fields." We use plenty of tea carefully selected from these areas, which has a slightly sweet and gentle flavor unique to this region.

How to enjoy this drink

You can drink it on the rocks, with soda, or straight. You can also pour it over shaved ice or ice cream. Please make sure it is well chilled before drinking.

Just like my mother's cooking, the nostalgia is soothing

The original Amazake, which has been loved for a long time, has a simple taste made only from natural well water and rice, and can be safely consumed by everyone from small children to grandparents.
We wanted everyone to know the wonderfulness of this nostalgic amazake, so we began working on making authentic amazake that is full of the natural sweetness and umami of rice.
However, to recreate the original Amazake, everything from making the koji had to be done by hand, which required a great deal of effort and time.
To achieve the refreshing sweetness that is inherent in amazake, which does not use any sugar or sweeteners, the koji must be mixed by hand for six hours continuously to allow it to convert into sugar.
If this process were left to a machine, the soft koji would crumble into pieces, resulting in a thick, sticky, and cloying sweet taste.
Making amazake by hand is extremely labor-intensive, and there is a limit to the amount that can be made at one time.
When I think about how much easier it would be to mass-produce sake in a short amount of time using machines, I am truly impressed by the efforts of the brewers.
"We want to make amazake that everyone will love," and "We want to convey the nostalgic, authentic taste that we drank as children." With this single-minded desire, we continue to focus on handcrafting amazake.

This amazake is for those who want to "taste the nostalgic, authentic amazake of the past" or "enjoy amazake like you've never tasted before."
The additive-free amazake we make may have a shorter shelf life and be more expensive than the ones sold in supermarkets.
However, we use only the finest ingredients to make authentic amazake, which is delivered directly from our brewery to you in the freshest condition.

This amazake is made entirely by hand.
There is a limit to how much can be made at one time, so we may not be able to fulfill your order, but this is a limited opportunity to enjoy the natural, elegant, and simple flavor that Amazake is known for. Please take this opportunity to try it. We are sure you will be satisfied.

What is Takarayama Brewery's Amazake?

The original Amazake, which has been loved for a long time, has a simple taste made only from natural well water and rice, and can be safely consumed by everyone from small children to grandparents.
We wanted everyone to know the wonderfulness of this nostalgic amazake, so we began working on making authentic amazake that is full of the natural sweetness and umami of rice.
However, to recreate the original Amazake, everything from making the koji had to be done by hand, which required a great deal of effort and time.
To achieve the refreshing sweetness that is inherent in amazake, which does not use any sugar or sweeteners, the koji must be mixed by hand for six hours continuously to allow it to convert into sugar.
If this process were left to a machine, the soft koji would crumble into pieces, resulting in a thick, sticky, and cloying sweet taste.
Making amazake by hand is extremely labor-intensive, and there is a limit to the amount that can be made at one time.
When I think about how much easier it would be to mass-produce sake in a short amount of time using machines, I am truly impressed by the efforts of the brewers.
"We want to make amazake that everyone will love," and "We want to convey the nostalgic, authentic taste that we drank as children." With this single-minded desire, we continue to focus on handcrafting amazake.

This amazake is for those who want to "taste the nostalgic, authentic amazake of the past" or "enjoy amazake like you've never tasted before."
The additive-free amazake we make may have a shorter shelf life and be more expensive than the ones sold in supermarkets.
However, we use only the finest ingredients to make authentic amazake, which is delivered directly from our brewery to you in the freshest condition.

This amazake is made entirely by hand.
There is a limit to how much can be made at one time, so we may not be able to fulfill your order, but this is a limited opportunity to enjoy the natural, elegant, and simple flavor that Amazake is known for. Please take this opportunity to try it. We are sure you will be satisfied.

The yuzu that is generously added to this amazake is

Made with 100% safe and secure domestic yuzu. Enjoy the perfect balance of sourness and sweetness, paired with the refreshing taste of Takarayama Amazake. It's not overly sweet, so it's recommended for those who like refreshing, easy-to-drink amazake, and for those who enjoy the sourness and citrus aroma of yuzu.

What is Takarayama Brewery's Amazake?

The original Amazake, which has been loved for a long time, has a simple taste made only from natural well water and rice, and can be safely consumed by everyone from small children to grandparents.

We wanted everyone to know the wonderfulness of this nostalgic amazake, so we began working on making authentic amazake that is full of the natural sweetness and umami of rice.
However, to recreate the original Amazake, everything from making the koji had to be done by hand, which required a great deal of effort and time.
To achieve the refreshing sweetness that is inherent in amazake, which does not use any sugar or sweeteners, the koji must be mixed by hand for six hours continuously to allow it to convert into sugar.
If this process were left to a machine, the soft koji would crumble into pieces, resulting in a thick, sticky, and cloying sweet taste.
Making amazake by hand is extremely labor-intensive, and there is a limit to the amount that can be made at one time.
When I think about how much easier it would be to mass-produce sake in a short amount of time using machines, I am truly impressed by the efforts of the brewers.
"We want to make amazake that everyone will love," and "We want to convey the nostalgic, authentic taste that we drank as children." With this single-minded desire, we continue to focus on handcrafting amazake.


This amazake is for those who want to "taste the nostalgic, authentic amazake of the past" or "enjoy amazake like you've never tasted before."
The additive-free amazake we make may have a shorter shelf life and be more expensive than the ones sold in supermarkets.
However, we use only the finest ingredients to make authentic amazake, which is delivered directly from our brewery to you in the freshest condition.


This amazake is made entirely by hand.
There is a limit to how much can be made at one time, so we may not be able to fulfill your order, but this is a limited opportunity to enjoy the natural, elegant, and simple flavor that Amazake is known for. Please take this opportunity to try it. We are sure you will be satisfied.

What is Echigohime, the sweet sake that is generously served with this sweet sake?

This is an original brand developed in Niigata Prefecture. It has a strong fragrance, a rich sweetness, a moderate acidity, and soft flesh that allows you to enjoy a juicy taste with just one bite.
However, because of its soft flesh, this strawberry is rarely available outside the prefecture.
We source these strawberries directly from local farmers and blend them with amazake.

They do not purchase juice or liquid for processing, but rather the strawberries themselves, which the brewers crush and blend.
No preservatives or coloring agents are added.
Strawberry amazake made with a blend of natural strawberries.

This is absolutely delicious.